Sri Lanka Convention Bureau successfully conducted educational sessions for the MICE Industry recently.

Sri Lanka Convention Bureau (SLCB), is the premier tourism entity promoting international Meetings, Incentives, Conferences, and Exhibitions (MICE) in Sri Lanka. They organized this MICE Training program for MICE Sector to educate them on the current trends, demands, and opportunities. The event was held on September 15, 2022, at the BMICH, Colombo.

The well-attended training event had 50 participants. Among them, there were representatives of local Professional Conference Organizers, Professional Exhibition Organizers, Professional Event Management Companies, and Hoteliers.

Their objective was to update themselves about the impact of the MICE Sector on the Tourism Industry, Sustainable Unique Selling Propositions (USPs), Enhancing Partnerships with Hotels, and Revenue Management.

Sri Lankan Airlines spoke about how its membership in Oneworld Airline Alliance and the National Carrier’s connectivity with 126 Destinations in 61 countries open up endless prospects impacting MICE Tourism.

Srilankan connects daily with India, opening up opportunities with their Business Travel Market ranked among the top ten globally. A 6.5 million Outbound Luxury MICE and a huge Wedding market await Sri Lanka, and our MICE sector needs to attract and draw a substantial market share by selling our attractive venues and connectivity choices.

To impact the development of MICE Tourism, Srilankan Airlines offers a host of air travel incentives for the MICE Tourism sector extending from the Planning stage to Promotions and Publicity, Airport Facilitation, In-flight Services, and Special Air Fares, to benefit, promote and grow the MICE Industry.

The distinguished 5-speaker panel at the educational event consisted of former Diplomat, former GM SLCB/Acting Director General SLTDA, and Academic Dr. Vipula Wanigasekera, Entrepreneur, Educator, Consultant Business Psychology, and Humanitarian Dr. Shafaath Amidon, Senior MICE Entrepreneur, MD of B Connected Pvt Ltd. Mrs. Felcia Adihetty, General Manager Conventions & Exhibitions, Aitken Spence Travels Mr. Ziyan Ameen and Sales Manager (Inbound) Sri Lankan Airlines Mr. Asela Ambepitiya.

The participants were appreciative and made optimistic observations about the sessions as they authenticated value, enabling them to access, information on the benefits available to the MICE sector, and guidance from the experts as to how they could competently manage MICE events. All participants were awarded a Certificate of Participation at the culmination of the sessions.

Contact:

Public Relations Division

Sri Lanka Tourism Promotion Bureau

80, Galle Road, Colombo 03.

+94 112 426 900 [email protected]